Job Description
1. responsible for activities, marketing, mobile, network promotion soft copy and related product information copywriting;
2. responsible for the company's official website, microblogging, microblogging and other self-media platform operations, combined with hot spots, popular events and company characteristics, editing, writing microblogging and other mobile daily operations copy;
3. be responsible for planning all kinds of publicity programs and content writing for the company and its brands, including online and offline publicity displays;
4. participate in the development and implementation of the company's news dissemination program, take the initiative to plan news publicity points, write press releases, soft copy, contact media resources for release, the implementation of news publicity supervision and evaluation of the effect;
5. carry out the company's media public relations activities, develop and implement media public relations activities plan, expand all kinds of public relations resources;
6. supplement and improve the company's corporate database, events, corporate culture and other information;
7. participate in exhibitions, associations and other activities, there will be a small amount of travel;
8. Handle the special matters assigned by the superior leaders.
Qualifications
Academic Requirements:
1. major in Chinese, journalism, media, advertising, marketing and other related majors;
2. more than 2 years of market planning and copywriting work experience, video editing experience, will photography is preferred;
3. have the relevant knowledge of marketing, familiar with the specific operation process of marketing and promotion channels;
4. have a keen sense of the Internet, social hot spots;
5. active thinking, good communication and coordination skills, with a high degree of enthusiasm for work, can work proactively;
6. good command of office (Word, PPT, Excel) office software.
Professional quality requirements:
1. Integrity, strong sense of responsibility, rigorous style, careful and serious work, strong principles;
2. Strong communication and coordination skills;
3. Have good discipline, teamwork consciousness.
